Cal Dennison of E&J Gallo on the easy riders of Californian wine and how the style and quality of Californian wine compete in a global market. Click here to watch the video >

Terrazas de los Andes's Ezequiel Acosta discusses the importance of the UK market and how Argentine needs to step up to the plate. Click here to watch the video >

Marcela Herrera from Anakena on how Chile is focusing on their image and quality - the product speaks for itself. Click here to watch the video >

The unknown - Canada. Zoltan Fekete from Kylix Wines on an emerging new market for import but more excitingly export. Click here to watch the video >

Illly Jaffar, Head of Experiential Marketing, Pernod Ricard, explains how lifestyle marketing drives consumer consumption. Click here to watch the video >

Bookmark the 22nd to 24th of May 2007 for next years show Jonathan Butt, head of global sourcing at Thresher Group, commented: "The Fair was all about discovering new things and I have found some fantastic wines that I would not normally come across on my buying trips."